Cannes Lions 2027

Cannes Lions is the week advertising, media, and tech agree to be in the same place at once. The Palais hands out the awards, but the festival happens on the beaches, each one flying a different holding company's flag, and in the queues for the Gutter Bar at 2am. It is equal parts trophy cabinet and trading floor, and the UK sends one of the largest delegations on the Croisette.

We fly here because the meetings you go to Cannes for are the ones that never make the calendar. Because a week of this is a marathon, and it starts better without a 6am gate at Heathrow. Because the beach you're doing business on is half an hour from the runway, not a connection and a transfer away.