Watches & Wonders 2027

For one week each April, Geneva becomes the centre of the watch world. Every maison of consequence unveils its year at Palexpo, the novelties that will define the market are handled for the first time, and the city's hotels fill with collectors, dealers, and the merely curious with very good taste. It is trade fair and pilgrimage at once, and the final weekend opens the doors to everyone who has ever loved a movement.

We fly here because the pieces that matter are seen in the metal, on the wrist, not in a press release. Because Geneva in April is precise, discreet, and worth the trip for the watches alone. Because the runway is minutes from the lake, and a week of horology deserves an arrival as considered as the objects.