A small pair of trainers on a soft cabin carpet, soft daylight.

The bit you dread isn't the bit anymore.

From your front door to your cabin seat in a hundred steps. Everything between, handled.

What matters for you

How we have built it for the way you fly.

Driver opening the door of a premium black car at a London townhouse.

Your driver knows your name

A premium vehicle, a driver briefed on who you are, what you're carrying, and where you're going. Children greeted by name. Bags taken at the door — not seen again until your hotel.

A row of luggage being loaded by a porter outside a private terminal.

The bags you never touch

Pram, ski kit, the four matching cases your grandmother gave you. Lifted from the car at one end, in your hotel room at the other. There is no carousel.

Soft armchair and wooden toys in a private lounge family room.

A space for the small ones

Families have their own room in the lounge. Quiet enough for a nap, busy enough for a four-year-old. Toys that aren't broken. Books that aren't sticky. Coffee for you, the good kind.

Cabin interior with a parent and child in a window seat, soft daylight.

Children get their own quiet

The cabin is laid out so the small ones aren't apologising for being small. Soundproofing where it matters. Quick lavatory access. A crew who has done this before, with their own.

A small ceramic plate of breakfast on a polished cabin tray-table.

Food when you want it, not when the trolley reaches you

Real cutlery. Real plates. Real food, ordered when you're hungry. The crew brings it; the crew doesn't push it. Fish-finger sandwich at half past nine if that's what the day calls for.

A child colouring on a folded tray-table with books and a soft toy beside them.

Activity packs and the things they actually like

Books, sticker sheets, a soft toy if they need one. Not a sealed plastic kit. Headphones that fit small heads. The seat-back screen has the films you've already approved at home.

Three cabin seats with a small child's seatbelt buckled in the middle one.

Seats for everyone, no hidden charge

The two-year-old isn't on your lap. Their seat is theirs, and it is part of the membership. So is yours. So is the partner's. So is the friend who joined late.

Wide shot of a private terminal entrance with a single car parked outside.

The 100-step morning

A hundred steps from car to seat

Your driver pulls up at the door at 7:42. The bags are gone before you've buckled the car seat. By 9:15 you're at the private terminal. The walk from the vehicle to the lounge is forty steps. The walk from the lounge to the aircraft is sixty. There is no security queue, because the queue is six people long and it is yours. Your child doesn't have to wait for anything. There is no announcement. The Maitre d' meets you at the aircraft door by name. We close at 9:50. By 11:35 you are in Chambéry, and Sunday lunch is still ahead of you.

Trips that fit